A study of Chinese consumers’ adoption behaviour toward virtual fitting rooms
Author:
Affiliation:
1. Wilson College of Textiles, North Carolina State University, Raleigh, NC, USA
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Visual Arts and Performing Arts,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/17543266.2020.1758798
Reference53 articles.
1. Banks, A. (2016). Augmented reality examples: How fashion & retail are using it. Retrieved from https://www.highsnobiety.com/2016/07/25/augmented-reality-examples/
2. I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
3. Three and A Half Decades of Fashion Adoption Research: What Have We Learned?
4. Benoff, J. (2012). The webcam social shopper’s 1st Facebook integration. Retrieved from http://staging.zugara.com/wss2/virtual-dressing-room-facebook-integration/
5. Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience
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