Motivational system approach to understand ad processing following various game outcomes-Reference-Cited by-同舟云学术

Motivational system approach to understand ad processing following various game outcomes

Published:2022-12-22 Issue: Volume: Page:1-23
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Lee Minkyo¹^ORCID,Potter Robert F.²^ORCID,Han Jingjing³⁴^ORCID

Affiliation:

1. Department of Sport Management, East Stroudsburg University of Pennsylvania, East Stroudsburg, Pennsylvania, USA

2. The Media School, Indiana University, Bloomington, Indiana, USA

3. Department of Communication, Santa Clara University, Santa Clara, California, USA

4. School of Journalism, Institute for Global Communications and Integrated Media, Fudan University, Shanghai, China

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/14413523.2022.2137969

Reference55 articles.

1. Electrodermal Activity ( EDA )

2. Baker (2021March21). Survey: Sports fans increasingly prefer highlights over live games. Axios Sports. https://www.axios.com/2021/03/24/sports-highlights-live-games-survey

3. Affective Priming During the Processing of News Articles

4. It's Not Whether You Win or Lose; It's How The Game is Played

5. Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Real-time psychophysiological approaches to explore emotional and cognitive processing of VR-mediated sports;International Journal of Sports Marketing and Sponsorship;2023-12-05