Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference38 articles.
1. Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad
2. It's Not Whether You Win or Lose; It's How The Game is Played
3. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
4. Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness
5. The Evaluative Space Model
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