The more others care, the more you share? – Social contagion as a stardom trigger of social media superstars –
Author:
Affiliation:
1. WWU Münster, Business Management Group, Muenster, Germany
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/00036846.2018.1497849
Reference27 articles.
1. Chapter 25 Stardom and Talent
2. A Simple Model of Herd Behavior
3. Why People Gossip: An Empirical Analysis of Social Motives, Antecedents, and Consequences
4. Word of mouth and interpersonal communication: A review and directions for future research
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