Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing
Author:
Affiliation:
1. Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign, Urbana, Illinois, United States
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16522354.2021.1960721
Reference36 articles.
1. Agrawal, A. J. (2016, December 27). Why influencer marketing will explode in 2017. Forbes. https://www.forbes.com/sites/ajagrawal/2016/12/27/why-influencer-marketing-will-explode-in-2017/#414ea76020a9
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