A comparative study of perceptions of destination advertising according to message appeal and endorsement type-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

A comparative study of perceptions of destination advertising according to message appeal and endorsement type

Published:2017-10-30 Issue:1 Volume:23 Page:24-41
ISSN:1094-1665
Container-title:Asia Pacific Journal of Tourism Research
language:en
Short-container-title:Asia Pacific Journal of Tourism Research

Author:

Wang Saerom¹,Kim Seongseop (Sam)²,Agrusa Jerome³

Affiliation:

1. School of Hospitality and Tourism Management, Purdue University, West Lafayette, CA, USA

2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong

3. Hospitality & Tourism Management, College of Merchandising, Hospitality & Tourism, University of North Texas, Denton

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/10941665.2017.1394336

Reference76 articles.

1. Marketing Your community: Correcting a Negative Image

2. An international analysis of emotional and rational appeals in services vs goods advertising

3. Exploring the relationship between celebrity endorser effects and advertising effectiveness

4. The Impact of Physically Attractive Models on Advertising Evaluations

Cited by 30 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Navigating travel decisions in health crises: The interplay of message framing, regulatory focus, and perceived risk;Journal of Hospitality and Tourism Management;2024-06

2. Impact of destination advertising on tourists’ visit intention: The influence of self-congruence, self-confidence, and destination reputation;Journal of Destination Marketing & Management;2024-03

3. Catching eyes of social media wanderers: How pictorial and textual cues in visitor-generated content shape users’ cognitive-affective psychology;Tourism Management;2024-02

4. Emotional or rational? Effective ESG advertising messages for travel enterprises;Journal of Travel & Tourism Marketing;2024-01-02

5. The role of social media engagement in the purchase intention of South Korea's popular media (Hallyu) tourism package: based on uses and gratifications theory;Asia Pacific Journal of Tourism Research;2024-01-02

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3