Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: a Case Study of a Consulting Organization
Author:
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
http://www.tandfonline.com/doi/pdf/10.1080/14783360410001680080
Reference19 articles.
1. Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprises
2. Creative Research Systems 2000Sample Size CalculatorAvailable at http://www.surveysystem.com/sscalc.htm
3. Service Firms: Interdependence of External and Internal Marketing Strategies
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