Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model-Reference-Cited by-同舟云学术

Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model

Published:2021-08-22 Issue: Volume: Page:1-24
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Ahmad Bilal¹^ORCID,Akbar Muhammad Imad ud Din²^ORCID

Affiliation:

1. School of Economics and Management, North China Electric Power University, Beijing, China

2. Department of Management Sciences, National University of Modern Languages, Islamabad, Pakistan

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1969422

Reference114 articles.

1. Trust, religiosity, and relationship marketing: a conceptual overview of consumer brand loyalty

2. Relationship Marketing and Customer Satisfaction: A Conceptual Perspective

3. The employment of people with special needs within hotels in Dubai

4. Beyond satisfaction: customer attachment to retail banks

5. Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective

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