Service Firms: Interdependence of External and Internal Marketing Strategies-Reference-Cited by-同舟云学术

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Service Firms: Interdependence of External and Internal Marketing Strategies

Published:1986-08 Issue:8 Volume:20 Page:5-14
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Flipo Jean‐Paul

Publisher

Emerald

Subject

Marketing

Reference34 articles.

1. A Generic Concept of Marketing

2. The Political Economy Paradigm: Foundation for Theory Building in Marketing

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5. The mediating role of job satisfaction and affective commitment in the relationship between internal marketing practices and customer orientation;INT J ORGAN ANAL;2021

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