Dairy Products Market Segmentation: The Effects of Country of Origin on Price Premium and Purchase Intention
Author:
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08974438.2013.723998
Reference27 articles.
1. Country of origin: A competitive advantage?
2. Does country of origin matter for low‐involvement products?
3. The impact of country of origin on pretrial and posttrial product evaluations: The moderating effect of consumer expertise
4. Perceptual product connection in an international context
5. Cross-country attraction as a motivation for product consumption
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