What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice
Author:
Affiliation:
1. Head of School, School of Business, Swinburne University of Technology, Kuching, Malaysia
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2018.1488915
Reference51 articles.
1. Customer relationships and the small software firm
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