Employees’ dissenting voices via testimonials and their impact on corporate hypocrisy perception and reputational damage via narrative transportation
Author:
Affiliation:
1. The Media School, Indiana University Bloomington, Bloomington, Indiana, USA
Publisher
Informa UK Limited
Subject
Public Administration,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/1062726X.2021.2023020
Reference134 articles.
1. The Transportation Scale–Short Form (TS–SF)
2. Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model
3. Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers’ attitudes toward the company
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