Actions Speak Louder than Words : Effects of CEO's Ethical Behavior-Related Rumor Response Messages and Consumers' Prior Evaluation on Positive Megaphoning Intentions-Reference-Cited by-同舟云学术

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Actions Speak Louder than Words : Effects of CEO's Ethical Behavior-Related Rumor Response Messages and Consumers' Prior Evaluation on Positive Megaphoning Intentions

Published:2024-06-30 Issue:3 Volume:68 Page:273-319
ISSN:2586-7369
Container-title:Korean Journal of Journalism & Communication Studies
language:en
Short-container-title:kjjcs

Author:

Yeo SunHa,Cha Yuri,Kim Jeong-Nam

Funder

Ministry of Education

National Research Foundation of Korea

Korean Women's Association for Communication Studies

NS Shopping Co., Ltd

Publisher

Korean Society for Journalism and Communication Studies

Reference154 articles.

1. Allport, G. W., & Postman, L. (1947). The psychology of rumor. Oxford: Henry Holt.

2. How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility

3. Social Media and Crisis Communication

4. Corporate Social Responsibility as a Conflict Between Shareholders

5. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

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