Perceived Guest House Brand Value: The Influence of Web Interactivity on Brand Image and Brand Awareness
Author:
Affiliation:
1. University of Johannesburg College of Business and Economics, Auckland Park, South Africa
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1829770
Reference76 articles.
1. A Conceptual Model of Interactive Hotel Website: The Role of Perceived Website Interactivity and Customer Perceived Value Toward Website Revisit Intention
2. Exploring the use of internet by university students for seeking health related information
3. Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth
4. Antecedents and purchase consequences of customer participation in small group brand communities
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform;Electronic Commerce Research and Applications;2024-05
2. Determinants of customer-based brand equity on brand image: The moderating role of tourism management and advertisement;Corporate Governance and Organizational Behavior Review;2024
3. Sharing More, Owning Less: How Consumer Minimalism Drives the Sharing Economy;Journal of Promotion Management;2023-11-09
4. Notoriedad de marca: una propuesta para la Comunidad Intermunicipal de Beiras y Serra da Estrela;Revista Internacional de Relaciones Públicas;2023-06-30
5. Will Great Power Come with Great Responsibility Only? A Dual Model of Consumer Power and Negative WOM on Social Media Review Platforms;Journal of Promotion Management;2023-05-24
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3