Will Great Power Come with Great Responsibility Only? A Dual Model of Consumer Power and Negative WOM on Social Media Review Platforms-Reference-Cited by-同舟云学术

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Will Great Power Come with Great Responsibility Only? A Dual Model of Consumer Power and Negative WOM on Social Media Review Platforms

Published:2023-05-24 Issue:8 Volume:29 Page:1138-1167
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Chen Caleb Huanyong¹^ORCID,Huang Yilin¹,Liu Yang¹,Gao Kaiwen¹

Affiliation:

1. Macau University of Science and Technology, Macao SAR, China

Funder

Macau University of Science and Technology Foundation

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2216197

Reference107 articles.

1. Priming Effects on Commitment to Help and on Real Helping Behavior

2. The Role of Guilt and Empathy on Prosocial Behavior

3. The Fairness Principle, Reward, and Altruistic Behavior

4. Agency and communion from the perspective of self versus others.

5. An international investigation of opinion leadership and social media

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run Communities;Journal of Promotion Management;2024-02-27

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