Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run Communities
Author:
Affiliation:
1. University of Economics Hochiminh City, Hochiminh City, Vietnam
2. CMC University, Hanoi, Vietnam
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2024.2318665
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