Promotional Competitions: A Taxonomy of Campaign Framing Choices Integrating Economic, Informational, and Affective Objectives
Author:
Affiliation:
1. Deakin University, Geelong, Australia
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1297971
Reference104 articles.
1. Sales Promotion Effectiveness Can Be Measured
2. The theory of planned behavior
3. Stigma by Association in Coupon Redemption: Looking Cheap because of Others
4. THE PURCHASING-LOGISTICS INTERFACE: A “SCOPE OF RESPONSIBILITY” TAXONOMY
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