No Shipping Fees or Free Shipping? Impact of Temporal Proximity on the Relative Effectiveness of Promotional Framing
Author:
Affiliation:
1. Henry W. Bloch School of Management, University of Missouri-Kansas City, Kansas City, MO, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2019.1612493
Reference63 articles.
1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
2. Online retailers’ promotional pricing, free-shipping threshold, and inventory decisions: A simulation-based analysis
3. When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior
4. Exploratory analysis of free shipping policies of online retailers
5. The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Exploring the Interactive Relationship between Retailers’ Free Shipping Decisions and Manufacturers’ Product Sales in Digital Retailing;Sustainability;2023-08-23
2. Impact of delivery performance on online review ratings: the role of temporal distance of ratings;Journal of Marketing Analytics;2022-05-18
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