The Influence on Cosmetics Purchase Intention of Electronic Word of Mouth on Instagram-Reference-Cited by-同舟云学术

The Influence on Cosmetics Purchase Intention of Electronic Word of Mouth on Instagram

Published:2023-01-18 Issue:7 Volume:29 Page:961-991
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Mainardes Emerson Wagner¹^ORCID,Portelada Patrícia Helena Mendes²,Damasceno Felipe Storch¹

Affiliation:

1. FUCAPE Business School, Vitória, Brazil

2. FUCAPE Business School – Maranhão Campus, São Luís, Brazil

Funder

Brazilian National Council for Scientific and Technological Development

Foundation for Research Support of Espírito Santo

Portuguese Science Foundation (FCT/Portugal) through NECE

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2167897

Reference65 articles.

1. ABIHPEC. (2020). Panorama do setor: atualização outubro de 2020. Retrieved November 10, 2020, from. https://abihpec.org.br/publicacao/panorama-do-setor/

2. The theory of planned behavior

3. OCEAN Traits: Who Shares More Word of Mouth?

4. Online word-of-mouth antecedents, attitude and intention-to-purchase electronic products in Pakistan

5. Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

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