A Bibliometric History of the Journal of Promotion Management (1992–2019)
Author:
Affiliation:
1. Malaviya National Institute of Technology, Jaipur, India;
2. Hellenic Open University, Patra, Greece;
3. 31str. Efkleidou, Kalamata, Greece
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2019.1685622
Reference46 articles.
1. Social Media Index Valuation: Impact of Technological, Social, Economic, and Ethical Dimensions
2. Thirty years of the Global Finance Journal: A bibliometric analysis
3. Informetrics at the beginning of the 21st century—A review
4. Assessment of research fields in Scopus and Web of Science in the view of national research evaluation in Slovenia
5. Brand Placement Recognition
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