How Does Conformity Shape Influencer Marketing in the Food and Beverage Industry? A Case Study in Vietnam
Author:
Affiliation:
1. Research Institute for Banking, Banking Academy of Vietnam, Hanoi, Vietnam
2. Faculty of Business Adminstration, Banking Academy of Vietnam, Hanoi, Vietnam
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2024.2338699
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