Why Are Some Customers More Loyal Than Others? The Impact of Positive Psychological Capital on Loyalty, Satisfaction, and Trust
Author:
Affiliation:
1. Symbiosis International University, Nagpur, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.2009610
Reference211 articles.
1. Relationship marketing in A B2C context: The moderating role of personality traits
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5. Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness
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