Effects of Perceived Value and Customer Service on Brand Satisfaction
Author:
Affiliation:
1. University of Valladolid (Segovia Campus), Segovia, Spain
2. ESIC University-ESIC Business & Marketing School, Pozuelo de Alarcón, Spain
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2253231
Reference69 articles.
1. When Good Brands Do Bad
2. Enhancing Service Loyalty
3. Towards achieving strong customer loyalty in the financial services industry
4. Impact of Internal Brand Management on Brand Performance: An Empirical Investigation of Fashion Brand
5. The Impact of Consumer-Company Relationships on Brand Loyalty
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