Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
Author:
Affiliation:
1. Department of Management, Economics, and Industrial Engineering, Politecnico di Milano, Milan, Italy
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2060415
Reference62 articles.
1. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
2. A meta-analysis of consumer impulse buying
3. Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation
4. Arousal, Capacity, and Intense Indoctrination
5. Impulse buying: Modeling its precursors
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