Rationality and impulse buying: Is your emotion a part of the equation?

Author:

Lee Yi YongORCID,Gan Chin LayORCID,Liew Tze Wei

Funder

Ministry of Higher Education, Malaysia

Publisher

Elsevier BV

Subject

Artificial Intelligence,Cognitive Neuroscience,Computer Science Applications,Human-Computer Interaction,Applied Psychology,Neuroscience (miscellaneous)

Reference124 articles.

1. Impulsive buying in hospitality and tourism journals;Ahn;Annals of Tourism Research,2019

2. Using mobile while shopping in-store: A new model of impulse-buying behaviour;Aiolfi;Journal of Consumer Marketing,2022

3. The role of positive emotion as a mediator of shopping lifestyle and hedonic shopping motivation towards impulse buying at TIKTOK shop (case on TikTok shop customers);Ajizah;Jurnal Penelitian Ilmu Manajemen),2023

4. Attitude-behavior relations: A theoretical analysis and review of empirical research;Ajzen;Psychological Bulletin,1977

5. The plight of humanity: Online impulse shopping in China;Akram;Human Systems Management,2017

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