The Effect of Hedonic Presentation on Consumers’ Willingness to Pay and Purchase Intention for Minimally Branded Products Online
Author:
Affiliation:
1. Loyola University Chicago, Chicago, USA
2. DePaul University, Chicago, USA
3. Michigan State University, East Lansing, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2054901
Reference95 articles.
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5. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
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