Consumer Responses to Covert Marketing Communications: A Case of Native Advertising Disclosure in News Contexts
Author:
Affiliation:
1. Brian Lamb School of Communication, Purdue University, West Lafayette, Indiana, USA
2. Department of Communication, Drexel University, Philadelphia, Pennsylvania, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2054899
Reference53 articles.
1. The psychology of deception in marketing: A conceptual framework for research and practice
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3. Sponsorship Disclosures of Native Advertising: Clarity and Prominence
4. Mitigating the Effects of Advergames on Children
5. How audience and disclosure characteristics influence memory of sponsorship disclosures
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