Facebook as a Promotional Tool for Spanish Museums 2016–2020 and COVID Influence-Reference-Cited by-同舟云学术

Facebook as a Promotional Tool for Spanish Museums 2016–2020 and COVID Influence

Published:2021-02-25 Issue:6 Volume:27 Page:812-831
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Mas José M.¹^ORCID,Arilla Ramón²^ORCID,Gómez Andrés³⁴^ORCID

Affiliation:

1. ESIC Business and Marketing School, University, Madrid, Spain

2. ESIC Business and Marketing School, Madrid, Spain

3. Undergraduate Studies, Pozuelo de Alarcón, Spain

4. ESIC, Madrid, Spain

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.1888179

Reference67 articles.

1. Abad, M. V. (2005). Una aproximación a la gestión de la comunicación en los museos: cambios y tendencias en el cambio de siglo. Vivat Academia, 38–64.

2. Aranda, J. J. S. (2005). Análisis de contenido cuantitativo de medios. Investigar En Comunicación: Guía Práctica de Métodos y Técnicas de Investigación Social En Comunicación, 207–228.

3. Social Network Reputation Management: An International Study

4. How to plan and perform a qualitative study using content analysis

5. Berelson, B. (1952). Content analysis in communication research. The Free Press.

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