The Influence of Culture on the Perceived Attractiveness of Hotel Loyalty Programs: Chinese versus Japanese Customers
Author:
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Linguistics and Language,Language and Linguistics,Cultural Studies
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
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1. China's Outbound Tourism
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5. Loyalty: A Strategic Commitment
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