The importance of cross-cultural expectations in the measurement of service quality perceptions in the hotel industry

Author:

Armstrong Robert W.,Mok Connie,Go Frank M.,Chan Allan

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference40 articles.

1. Service Quality and Customer Satisfaction with Airline Ground Services in Hong Kong;Ap,1996

2. An empirical assessment of the SERVQUAL scale;Babakus;Journal of Business Research,1992

3. Measuring service quality in restaurants: an application of the SERVQUAL instrument;Bojanic;Hospitality Research Journal,1994

4. Market segmentation by personal values and salient product attributes;Boote;Journal of Advertising Research,1981

5. Personal values and gift-giving behaviors: a study across cultures;Beatty;Journal of Business Research,1991

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