1. A pancultural study of restaurant service expectations in the United States and Hong Kong;Becker;Journal of Hospitality and Tourism Research,1999
2. On cross-cultural comparability;Berry;International Journal of Psychology,1969
3. An Information Processing Theory of Consumer Choice;Bettman,1979
4. Business Asia, 2000. Cashed-Up Filipinos Feast on Fast Food. Retrieved May 3, 2005 from http://www.findarticles.com/p/articles/mi_m0BJT/is_2_8/ai_59729251.
5. International Marketing;Cateora,2002