A cross-cultural comparison of fast food restaurant selection criteria between Korean and Filipino college students

Author:

Baek Seung-Hee,Ham Sunny,Yang Il-Sun

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference46 articles.

1. A pancultural study of restaurant service expectations in the United States and Hong Kong;Becker;Journal of Hospitality and Tourism Research,1999

2. On cross-cultural comparability;Berry;International Journal of Psychology,1969

3. An Information Processing Theory of Consumer Choice;Bettman,1979

4. Business Asia, 2000. Cashed-Up Filipinos Feast on Fast Food. Retrieved May 3, 2005 from http://www.findarticles.com/p/articles/mi_m0BJT/is_2_8/ai_59729251.

5. International Marketing;Cateora,2002

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