Using Estimated Personality of Social Network Members for Finding Influential Nodes in Viral Marketing
Author:
Publisher
Informa UK Limited
Subject
Artificial Intelligence,Information Systems,Software
Link
http://www.tandfonline.com/doi/pdf/10.1080/01969722.2015.1029769
Reference40 articles.
1. Ahmed, S. and C. Ezeife. “Discovering Influential Nodes from Trust Network.” Paper presented at the Proceedings of the 28th Annual ACM Symposium on Applied Computing. Coimbra, Portugal, March 18–22, 2013.
2. Social network use and personality
3. Domingos, P. and M. Richardson. “Mining the Network Value of Customers.” Paper presented at the Seventh International Conference on Knowledge Discovery and Data Mining (KDD), San Francisco, CA, August 26–29, 2001.
4. A note on maximizing the spread of influence in social networks
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