Two decades of agent-based modeling in marketing: a bibliometric analysis
Author:
Funder
Ministerio de Ciencia e Innovación
Junta de Andalucía
Publisher
Springer Science and Business Media LLC
Subject
Artificial Intelligence
Link
https://link.springer.com/content/pdf/10.1007/s13748-023-00303-y.pdf
Reference147 articles.
1. Rand, W., Stummer, C.: Agent-based modeling of new product market diffusion: an overview of strengths and criticisms. Ann. Oper. Res. 305, 425–447 (2021)
2. Bass, F.M.: A new product growth for model consumer durables. Manag. Sci. 15(5), 215–227 (1969)
3. Bonabeau, E.: Agent-based modeling: methods and techniques for simulating human systems. Proc. Natl. Acad. Sci. USA 99(Suppl 3), 7280–7287 (2002)
4. Rand, W., Rust, R.T.: Agent-based modeling in marketing: guidelines for rigor. Int. J. Res. Mark. 28(3), 181–193 (2011)
5. Casti, J.L.: BizSim: the world of business-in a box. Artif. Life Robot. 4(3), 125–129 (2000). https://doi.org/10.1007/BF02481332
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1. Exploring the Use of Artificial Intelligence in Agent-Based Modeling Applications: A Bibliometric Study;Algorithms;2024-01-03
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