Ein sozialpsychologischer Erklärungsansatz von Brand Behavior
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Publisher
Gabler
Link
http://link.springer.com/content/pdf/10.1007/978-3-8349-8744-0_3.pdf
Reference43 articles.
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3. Bendapudi, N./Bendapudi, V. (2005): Creating the Living Brand, in: Harvard Business Review, Vol. 83, No. 5, S. 124–132.
4. Bendapudi, N./Leone, R. P. (2002): Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm, in: Journal of Marketing, Vol. 66, No. 2, S. 83–101.
5. Berry, L. L. (2000): Cultivating Service Brand Equity, in: Journal of the Academy of Marketing Science, Vol. 28, No. 1, S. 128–137.
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1. Der Funnel als Analyse- und Steuerungsinstrument von Brand Behavior;Behavioral Branding;2009
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