Using customer contact centres as relationship marketing instruments-Reference-Cited by-同舟云学术

Using customer contact centres as relationship marketing instruments

Published:2013-12-13 Issue:2 Volume:9 Page:185-208
ISSN:1862-8516
Container-title:Service Business
language:en
Short-container-title:Serv Bus

Author:

van der Aa Zanna,Bloemer Josée,Henseler Jörg

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11628-013-0223-9.pdf

Reference81 articles.

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4. Anton J, Setting T, Gunderson C (2004) Offshore company call centers: a concern to US consumers. Technical report. Purdue University Center for Customer-Driven Quality, West Lafayette

5. Aron R, Singh JV (2005) Getting offshoring right. Harv Bus Rev 83(12):135–143

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