The effects of higher-order human values and conspiracy beliefs on COVID-19-related behavior in Germany

Abstract

Abstract Aim This article simultaneously examines the influence of Schwartz’ higher-order human values (self-transcendence, openness to change, self-enhancement, and conservation) and conspiracy beliefs on four COVID-19-related dependent variables. Subject and methods Using path analysis with large-scale panel data from Germany (N = 4382), we tested if the correlational effects of higher-order values as independent variables on the perceived threat of the infection event, evaluation of government measures, number of self-initiated measures, and trust toward individuals and institutions involved as dependent variables could be mediated by conspiracy beliefs. Results We found evidence of a significant influence of all four higher-order values on the strength of conspiracy beliefs. In addition, we detected effects of higher-order values and conspiracy beliefs on all four COVID-19-related measures. Self-transcendence with consistently positive and openness to change with consistently negative total, direct, and indirect effects provided the most evident results. The respondents’ country of origin and residence in East or West Germany affected all four COVID-19-related variables. Conclusion This article has shown that belief in conspiracy narratives reveals associations of higher-order values with all four COVID-19-related measures that would not have been apparent without this mediator. In doing so, it contributes to the understanding of how pandemic mitigation measures are implemented differently. The results of this study can improve the ability to develop and enforce policies to increase the acceptance of scientifically accepted efforts in better governance.