B-to-B-Branding – Aktuelle Entwicklungen in der Forschung und Praxisempfehlungen
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
http://link.springer.com/content/pdf/10.1007/978-3-658-04680-4_20
Reference94 articles.
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3. Andersen, P. (2005): Relationship Marketing and Brand Involvement of Professionals Through Web-Enhanced Brand Communities: The Case of Coloplast. In: Industrial Marketing Management, 34(1), S. 39–51.
4. Aspara, J.;Tikkanen, H. (2008): Adoption of Corporate Branding by Managers: Case of a Nordic Business-to-Business Company. In: Journal of Brand Management, 16(1), S. 80–91.
5. Baaken, T. u.a. (Hrsg.) (2002): Business-to-Business-Kommunikation, Berlin.
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