Pricing und Erlösmodelle im Neu- und Bestandskunden-Management-Reference-Cited by-同舟云学术

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Pricing und Erlösmodelle im Neu- und Bestandskunden-Management

Published:2023 Issue: Volume: Page:285-304
ISSN:
Container-title:Stammkundenbindung versus Neukundengewinnung
language:
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Author:

Krämer Andreas,Wilger Gerd

Publisher

Springer Fachmedien Wiesbaden

Link

https://link.springer.com/content/pdf/10.1007/978-3-658-40363-8_15

Reference52 articles.

1. Adams JS (1963) Towards an understanding of inequity. J Abnorm Soc Psychol 67(5):422–436

2. Almquist E, Senior J, Bloch N (2016) The elements of value. Harv Bus Rev 94(9):47–53

3. Beltagui A, Schmidt T, Candi M, Roberts D (2019) Overcoming the monetization challenge in freemium online games. Ind Manag Data Syst 119(6):1339–1356

4. Berger R (2014) Escaping the commodity trap – How to regain a competitive edge in commodity markets. https://www.rolandberger.com/publications/publication_pdf/roland_berger_escaping_the_commodity_trap_20140422.pdf

5. Burelli P (2019) Predicting customer lifetime value in free-to-play games. In: Wallner G (Hrsg) Data analytics applications in gaming and entertainment. Auerbach Publications, New York, S 79–107

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1. Anwendungsfall H: Personalisierung im Marketing (die 4 Ps);Datenschutz für Entscheider in Marketing und Vertrieb;2023

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