Predicting Customer Lifetime Value in Free-to-Play Games
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Publisher
Auerbach Publications
Reference1 articles.
1. Aeron, H. , Bhaskar, T. , Sundararajan, R. , Kumar, A. , & Moorthy, J . (2008). A metric for customer lifetime value of credit card customers. Journal of Database Marketing & Customer Strategy Management, 15(3), 153–168.
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