Inside the Heart of Neuromarketing: A Comparison of Selected Studies and Look into the Effects of Product Role on the Human Brain
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-39072-3_10
Reference60 articles.
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5. Bechara, A., & Damasio, A. R. (2004). The somatic marker hypothesis: A neural theory of economic decision. Games and Economic Behavior, 52, 336–372.
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