Advertising, brand and neuromarketing or how consumer brain works-Reference-Cited by-同舟云学术

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Advertising, brand and neuromarketing or how consumer brain works

Published:2014-11 Issue:16 Volume: Page:15-21
ISSN:1970-321X
Container-title:Neuropsychological Trends
language:
Short-container-title:

Author:

Balconi Michela,Stumpo Beniamino,Leanza Federica

Publisher

Led Edizioni Universitarie

Subject

Cellular and Molecular Neuroscience,Neuropsychology and Physiological Psychology

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study;Technological Forecasting and Social Change;2024-02

2. Neuromarketing vs. Brands;The Role of Brands in an Era of Over-Information;2023-06-30

3. Primacy Effect of Dynamic Multi-Sensory Covid ADV Influences Cognitive and Emotional EEG Responses;Brain Sciences;2023-05-11

4. Exploring the boundaries of Neuromarketing through systematic investigation;Journal of Business Research;2023-01

5. Inside the Heart of Neuromarketing: A Comparison of Selected Studies and Look into the Effects of Product Role on the Human Brain;Serving the Customer;2023

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