Literaturservice: Wissenschaftliche Beiträge zur Unternehmensführung aus der Kundenperspektive
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-43326-0_12
Reference103 articles.
1. Aguinis, H., Werner, S., Lanza Abbott, J., Angert, C., Park, J. H., & Kohlhausen, D. (2010). Customer-centric science. Reporting significant research results with rigor, relevance, and practical impact in mind. Organizational Research Methods, 13(3), 515–539.
2. Alam, I., & Perry, C. (2002). A customer-oriented new service development process. Journal of Services Marketing, 16(6), 515–534.
3. Albert, T. C., Goes, P. B., & Gupta, A. (2004). GIST. A model for design and management of content and interactivity of customer-centric web sites. MIS Quarterly, 28(2), 161–182.
4. Anker, T. B., Sparks, L., Moutinho, L., & Grönroos, C. (2015). Consumer dominant value creation. A theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), 532–560.
5. Babakus, E., Yavas, U., & Ashill, N. J. (2009). The role of customer orientation as a moderator of the job demand–burnout–performance relationship. A surface-level trait perspective. Journal of Retailing, 85(4), 480–492.
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