Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce
Author:
Funder
Social Science Foundation of China
Publisher
Springer Science and Business Media LLC
Subject
Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s10660-023-09783-5.pdf
Reference67 articles.
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2. Guo, Y., Zhang, K., & Wang, C. (2022). Way to success: Understanding top streamer’s popularity and influence from the perspective of source characteristics. Journal of Retailing and Consumer Services, 64, 102786.
3. Gao, W., Jiang, N., & Guo, Q. (2023). How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. Journal of Retailing and Consumer Services, 73, 103356.
4. Blut, M., Wang, C., Wünderlich, N. V., & Brock, C. (2021). Understanding anthropomorphism in service provision: A meta-analysis of physical robots, chatbots, and other AI. Journal of the Academy of Marketing Science, 49(4), 632–658.
5. Liao, J., Chen, K., Qi, J., Li, J., & Yu, I. Y. (2023). Creating immersive and parasocial live shopping experience for viewers: The role of streamers’ interactional communication style. Journal of Research in Interactive Marketing, 17(1), 140–155.
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