Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics-Reference-Cited by-同舟云学术

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Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics

Published:2022-01 Issue: Volume:64 Page:102786
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Guo Yuanyuan^ORCID,Zhang Kexin,Wang Chaoyou^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference105 articles.

1. If looks could sell: moderation and mediation of the attractiveness effect on salesperson performance;Ahearne;Int. J. Res. Market.,1999

2. The effects of incongruity, surprise and positive moderators on perceived humor in television advertising;Alden;J. Advert.,2000

3. Toward a histology of social behavior: judgmental accuracy from thin slices of the behavioral stream;Ambady,2000

4. Work and/or fun: measuring hedonic and utilitarian shopping value;Babin;J. Consum. Res.,1994

5. The substitutability of physical and social warmth in daily life;Bargh;Emotion,2012

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