Publisher
Springer Science and Business Media LLC
Subject
Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)
Reference136 articles.
1. Brynjolfsson, E., Hu, Y.-J., & Rahman, M. S. (2013). Competing in the age of omnichannel retailing. MIT Sloan Management Review, 54(4), 23–29.
2. Hansen, R., & Sia, S.K. (2015). Hummel’s digital transformation toward Omnichannel retailing: Key lessons learned. MIS Quarterly Executive, 14(2).
3. Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing: Introduction to the special issue on multi-channel retailing. Journal of retailing, 91(2), 174–181.
4. Herhausen, D., Binder, J., Schoegel, M., & Herrmann, A. (2015). Integrating bricks with clicks: Retailer-level and channel-level outcomes of online–offline channel integration. Journal of Retailing, 91(2), 309–325.
5. Cai, Y. J., & Lo, C. K. (2020). Omni-channel management in the new retailing era: A systematic review and future research agenda. International Journal of Production Economics, 229, 107729.
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献