A confirmatory investigation of industrial buyer image of the Saleswoman-Reference-Cited by-同舟云学术

A confirmatory investigation of industrial buyer image of the Saleswoman

Published:1991-06 Issue:3 Volume:19 Page:199-207
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Cook Robert W.,Corey Robert J.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02726496.pdf

Reference31 articles.

1. “A Buyer’s Guide to Salesmen” 1975.Sales Management 115 (November): 42–43.

2. Alpert, Mark I. 1971. “Identification of Determinant Attributes—A Comparison of Methods.”Journal of Marketing Research (May): 184–191.

3. “A Hard Look at Salesmen.” 1975.Purchasing 73 (October): 77–78.

4. Comer, Lucette B., and Marvin A. Jolson. 1985. “Sex-Labeling of Selling Jobs and their Applicants.”Journal of Personal Selling & Sales Management (May): 15–22.

5. “Consulting the Recruting Consultant.” 1985.Sales & Marketing Management (December): 48–51.

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