Author:
Gupta Reetika,Chandrasekaran Deepa,Sen Sankar,Gupta Tanvi
Funder
Nanyang Technological University
Publisher
Springer Science and Business Media LLC
Reference45 articles.
1. Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter. Journal of Consumer Research, 37(2), 224–237.
2. Almquist, E., Edwards, K., Dowling, P. King, A. (2023). Does a Purpose Help Brands Grow. Bain & Company. https://www.bain.com/insights/does-a-purpose-help-brands-grow/
3. Anderson, R. E. (1973). Consumer dissatisfaction: The effect of disconfirmed expectancy on perceived product performance. Journal of Marketing Research, 10(1), 38–44.
4. Basu, S., Zhu, J., & Savani, K. (2022). The role of social projection in consumers’ commonness fallacy. Psychology Marketing, 39(9), 1698–1705.
5. Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports. Journal of Marketing Research, 20(1), 21–28.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献