The role of social projection in consumers' commonness fallacy
Author:
Affiliation:
1. Marketing Department, Leeds University Business School University of Leeds Leeds UK
2. Department of Management and Marketing, Faculty of Business The Hong Kong Polytechnic University Hong Kong China
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21693
Reference34 articles.
1. Mapping the jungle: A bibliometric analysis of research into construal level theory
2. The Role of (Dis)similarity in (Mis)predicting Others’ Preferences
3. I love the product but will you? The role of interpersonal attachment styles in social projection
4. Overestimating Others’ Willingness to Pay
5. What's Not to Like? Preference Asymmetry in the False Consensus Effect
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