What's Not to Like? Preference Asymmetry in the False Consensus Effect-Reference-Cited by-同舟云学术

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What's Not to Like? Preference Asymmetry in the False Consensus Effect

Published:2008-06 Issue:1 Volume:35 Page:119-125
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J Consum Res

Author:

Gershoff Andrew D.,Mukherjee Ashesh,Mukhopadhyay Anirban

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/35/1/119/5228074/35-1-119.pdf

Reference25 articles.

1. Baron, Reuben M. and David A. Kenny (1986), “The Moderator Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal of Personality and Social Psychology, 51 (December), 1173–82.

2. Burson, Katherine A. (2007), “Consumer Product-Skill Matching: The Effects of Difficulty on Relative Self Assessment and Choice,” Journal of Consumer Research, 34 (June), 104–10.

3. Crano, William D. (1983), “Assumed Consensus of Attitudes: The Effect of Vested Interest,” Personality and Social Psychology Bulletin, 9 (4), 597–608.

4. Festinger, Leon M. (1957), A Theory of Cognitive Dissonance, Stanford, CA: Stanford University Press.

5. Fischer, Gregory W., Mary Frances Luce, and Jianmin Jia (2000), “Attribute Conflict and Preference Uncertainty: Effects on Judgment Time and Error,” Management Science, 46 (January), 88–103.

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