Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems
Link
https://link.springer.com/content/pdf/10.1007/s10257-023-00632-4.pdf
Reference83 articles.
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1. Understanding the formation process of negative customer engagement behaviours: a quantitative and qualitative interpretation;Total Quality Management & Business Excellence;2023-11-14
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